Anheuser-Busch

Bud Light Seltzer Sessions was a 360 campaign that included in-bar karaoke activations, a takeover on Fremont Street in Las Vegas, digital and print promotion, and a sweepstakes to attend the Life is Beautiful music festival in Las Vegas. To enter the sweepstakes, people voted for their favorite artist to perform at the Bud Light Seltzer stage outside the festival.
Bud Light Seltzer Case Study